Penté Group, a leading developer of applications for mobile devices and social media, today announced an exclusive artist website and mobile partnership with global superstar DJ Tiësto to create and develop mobile and social applications, as well as build and maintain a new and improved Tiësto.com and artist fan club site InTheBooth.com.
“With Tiësto’s massive fan base, constant touring schedule and social media activities, our partnership will have an enormous global reach and surely be a great success,” said Basil Bouraropoulos, Chairman & CEO, Penté Group. “Being a fan myself, I think his followers will be extremely happy with our focus to bring the Tiësto experience to a mobile platform, while improving Tiësto.com and creating relevant social media layers for true fan interaction and engagement.”
“I’m excited to partner with Penté Group to bring my fans closer together in the online and mobile space. We have some great things in the works!” said Tiësto.
This fall, Penté Group will launch a complete digital multi-platform solution for Tiësto. In addition to games, the first of many Tiësto applications is the official fan app, which will provide users with access to exclusive content before wider general access and a custom-streaming radio player. Users will have the ability to create their own streaming library within the application, while being able to listen to the full two-hour weekly episodes of “Club Life,” the most subscribed to artist podcast on iTunes.
With the launch of the re-vamped Tiësto.com and InTheBooth.com, fans will be able to experience the next evolution of Tiësto online. Fans will be able to connect to both sites via their social network platforms and interact with each other through the brand new “Fan Connect” feature, bringing Tiësto fans closer together than ever before. In addition, Tiësto.com will feature brand new streaming capabilities with the “Club Life” podcast, and many exclusive videos and pictures available for users to enjoy and share across their own social networks.
InTheBooth.com will feature Tiësto’s entire music catalogue available for streaming on-demand, as well as allow users to create their own custom playlists within the site, giving them the chance to invent their perfect Tiësto mix. InTheBooth.com will also feature brand new user profiles and uploading capabilities, where Tiësto fans will be able to upload and share their pictures and videos from Tiësto events across the globe with the rest of the InTheBooth.com community.
With these exclusive mobile apps and updated sites, Tiësto fans from all over the world will be able to follow him through their phone and computer, providing for a truly connected, unique and exclusive experience.
Source: Penté Group