SanDisk and Tiësto

SanDisk Corporation, the global leader in flash memory cards, today announced that it is partnering with Tiësto, the world’s No.1 DJ, to create a crowd-sourced music video using mobile phone footage from concert audiences around the world(1). Consumers who attend Tiësto concerts can contribute footage from the events, and customers who purchase specially marked SanDisk microSDHC(TM) cards can download exclusive tracks created by Tiësto for his “What’s Next” virtual mix CD.

SanDisk will sponsor select Tiësto concerts throughout North America and Europe. During each event, the audience will be encouraged to record their concert experience using mobile phones while Tiësto performs a track from the exclusive mix offered to SanDisk customers. Concert-goers can upload their footage to www.wakeupyourphone.com/tiesto, and later Tiësto will select his favorite fan-generated clips for use in the track’s official music video.

“Tiësto’s concert audiences are going to help create a professional music video shot using mobile phones,” said Bob O’Keefe, vice president, retail marketing, SanDisk. “Consumers are already taking mobile videos every day, and SanDisk is giving Tiësto’s fans the opportunity to showcase the power of today’s handsets.”

Smartphones do more than place calls; they serve as mobile offices, music players, movie theaters, cameras and camcorders, GPS devices and gateways to the mobile Internet. These features produce large files that can quickly fill a phone’s onboard storage capacity. SanDisk microSDHC cards provide consumers with maximum freedom and flexibility in how they create and distribute content, letting them enjoy their mobile phones without worrying about running out of storage.

“I love the way technology is evolving. It’s amazing that SanDisk is the little memory card inside all of those phones and cameras every night,” said Tiësto. “Everyone is a photographer and movie maker, and it’s all happening in real time.”

Download Exclusive Tiësto Content

SanDisk is also making available premium Tiësto content for download from www.wakeupyourphone.com/tiesto Tiësto’s “Whats Next” mix contains five exclusive tracks and an extended mix. SanDisk is offering the content without charge to all customers who purchase a specially marked SanDisk microSDHC card*. The cards are available now in Europe, and will be available in North America starting in the fall.