Tiësto Launches Club Life Brand

Tiësto has signed a global master license agreement with The Movement International to develop fashion and apparel products under the Club Life brand name.

Club Life branded sportswear will hit retail stores in the U.S. and the U.K. in spring 2012. Expansion to additional international regions is slated for fall 2012. Additional product categories are in the works.

Recently voted “The Greatest DJ Of All Time” in a Mixmag poll, Tiësto sells out stadium shows exceeding 50,000 fans in cities like Ibiza, Rio de Janeiro, Paris, London and Moscow; and his Kaleidoscope World Tour was one of the top 25 highest grossing tours of 2010.

The Movement International was formed by brothers Sam and Bernie Hafif of Concept One Accessories and capital investor Jeffrey Tweedy. Sam Hafif will serve as CEO, and Martin Cribbs will act as executive vice president of licensing.

“I am so fortunate to have such incredible and loyal fans all over the world, and when they come out to support me they like to get dressed up for the occasion,” says Tiësto. “So I am really excited to be able to partner with The Movement to launch the Club Life brand. Given the partners’ many years of experience and their vast and diverse knowledge of branding, marketing and retail, I know we will be able to create products that my fans will really enjoy.”
The Movement International will debut the Club Life Brand at MAGIC Las Vegas this week. To support the brand’s debut, Tiësto will perform at a private launch party at Saville Row.

Source: www.licensemag.com